Aashirvaad Atta is made from the choicest grains heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern chakki - grinding process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.