Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the Nirma detergent cake in 1987. Here again, the excellent price-quality equation tempted the consumers to try the product. AIMS survey ranked Nirma detergent cake as The Most widely distributed detergent cake brand . Due to its unique formulation, this product offers benefits like less melting in water, better stability, and therefore lasts longer.